Content Curation for The Sundance Channel's Event Activation
Curated an onsite urban art installation feature fine art collective SweatShoppe in ParkCity Utah for the annual Sundance Film Festival to kick off The SundanceChannel’s new PSI which celebrated the role that urban art plays in invigorating underserved neighborhoods.
Worked with the Marketing department of the Sundance Channel to develop an activation that was in line with both the brand's aesthetic and ethos to present at their VIP opening event.
Curated an onsite urban art installation feature fine art collective SweatShoppe in ParkCity Utah for the annual Sundance Film Festival to kick off The SundanceChannel’s new PSI which celebrated the role that urban art plays in invigorating underserved neighborhoods.
Worked with the Marketing department of the Sundance Channel to develop an activation that was in line with both the brand's aesthetic and ethos to present at their VIP opening event.
(Below video shows SweatShoppe's work but is not footage of the actual Sundance event )