To encourage healthy activity and behavioural
change in the community, we worked with
NHS Borders to devise and develop a new
campaign called ‘Small Changes, Big Difference’.
We took a friendly ‘reminder’ approach, using
post-it style visuals, encouraging,
no-pressure messaging, simple visual
elements and easy to use guidelines,
before translating this across multiple delivery
channels, including brochures; posters; leaflets;
pop ups; website; social media and more.
The campaign scooped a ‘highly commended’
award for the best use of social media
in healthcare.
We continue to work with NHS Borders today,
to build on and enhance the campaign regularly.
