The Velvet Snail
Visual Identity Project for an upscale French restaurant
Visual Identity Project for an upscale French restaurant
This was a project that took place at the end of my first year of school. It began as a logotype project for Typography, then the menu was assigned and then finally spanned into Graphic Design I for the visual identity, which included packaging - a take away bag and wine box.
The packaging received Best of Jury at the Spring Jury Competition, while the menu received Honorable Mention. Both the menu and packaging received a Silver Louie at the 2013 Student ADDY Competition.
The logo for The Velvet Snail. Although drop shadows are traditionally not considered good design where typography is concerned, I chose that effect because in my mind, upscale dining would be done at night. I envisioned the signage to be steel with a purple-blue back light, reminiscent of a rich Parisian night sky.
The Velvet Snail Packaging
Silver Louie, 2013 Student ADDY Competition
Exterior of The Velvet Snail's tri-fold menu. When printed, the right side of the Eiffel Tower is cut away, following the shape of the tower. When folded, the logo appears on the right side of the Eiffel Tower.
Interior of The Velvet Snail's tri-fold menu
The Velvet Snail wine list, front. 7"x14"
The Velvet Snail wine list, back. 7"x14"
The Velvet Snail stationery system
