Head&Shoulders. "at 100%"
2004-2005’ Winter Campaign.
Sales-boosting campaign created by Saatchi&Saatchi Central Asia for Procter&Gamble.
2004-2005’ Winter Campaign.
Sales-boosting campaign created by Saatchi&Saatchi Central Asia for Procter&Gamble.
Set of four short-but-effective 10'' TV-spots, aimed to boost Head &Shoulders traditionally weak winter sales.
Good example of humble media-budgets become a great reason for the big idea. Smart-sharp-short.
After amazing response from consumers in Kazakhstan, campaign was bought for US& Canada market and rotated as a H&S winter campaign in 2005.
Here you could see some examples from campaign.
Client: P&G
Brand: Head&Shoulders
Agency: Tengri CA Saatchi&Saatchi
CD: Victor Nemtschenko
CW: Michael Belyakov
Good example of humble media-budgets become a great reason for the big idea. Smart-sharp-short.
After amazing response from consumers in Kazakhstan, campaign was bought for US& Canada market and rotated as a H&S winter campaign in 2005.
Here you could see some examples from campaign.
Client: P&G
Brand: Head&Shoulders
Agency: Tengri CA Saatchi&Saatchi
CD: Victor Nemtschenko
CW: Michael Belyakov
