Adobe CS5.5: Will You Belong to the Future?
I collaborated on strategy and creative concepts, and wrote all content for the video, DM, emails, and microsite. This highly targeted launch campaign invited creative directors and marketing managers at small-medium companies to imagine how CS5.5 could help them efficiently create the rich experiences of the future. The quietly futuristic video, informative microsite, teaser email campaign, and high-impact DM encouraged them to foster a sense of belonging among their own creative visionaries.
I collaborated on strategy and creative concepts, and wrote all content for the video, DM, emails, and microsite. This highly targeted launch campaign invited creative directors and marketing managers at small-medium companies to imagine how CS5.5 could help them efficiently create the rich experiences of the future. The quietly futuristic video, informative microsite, teaser email campaign, and high-impact DM encouraged them to foster a sense of belonging among their own creative visionaries.
