DASH
Call it a mobile revolution. Call it a money revolution. Or just call it Dash.
INTERACTIVE YOUTUBE VIDEO
In other words, a demo woven into a pick-your-ending story featuring a day
in the life of a Dash user, showcasing the many features of the Dash app.
AUGMENTED REALITY EVENT
Press Conference in June 2014, officiating the launch of Dash.
ACTIVATION
We gave Singapore a taste of an updated lifestyle, a taste of what Dash can do for them. We rolled out 3 different activations that included turning SuperCars into SuperCabs,
an ATM turned Photo Booth, and yet another updated, gift-dispensing ATM. All to show Singapore how a little update can go a long way.
an ATM turned Photo Booth, and yet another updated, gift-dispensing ATM. All to show Singapore how a little update can go a long way.
Credits
Executive Creative Director: Primus Nair
Creative Director: Yee Wai Khuen
Art Director: Christie Way
Copywriter: Pimwadee Lai
