ASICS FOOTWEAR
This identity redesign for Asics athletic footwear company follows their strategy of innovation focus on, not just physical health, but mental health as well. The custom, dynamic letters fi t within each other to emphasize athleticism and ergonomics for all sports enthusiasts. The familiar color pallet is brightened to appear livelier. The innovative shoebox design, constructed without the need of any glue, stapling, or tape, has an outer sleeve constructed with thinly corrugated cardboard and an inner sleeve made of economical chipboard. The outer sleeve is universal for use with any of the shoe models and inner sleeve shows through the die cuts and can feature illustrations that promote reusability of this product in one’s home.
