Agency: TBWA Mumbai (2015)
What was the brief?
The brief was to talk about the Micra Active and the fact that it came with dual airbags as standard.
What did we do?
We wanted readers to truly understand the Micra Active's offering of safety and fun. So we made a print ad that was covered with actual bubblewrap. This way, people could almost 'interact' with the ad by popping the bubbles and see how safety and fun go so nicely together.
What was the brief?
The brief was to talk about the Micra Active and the fact that it came with dual airbags as standard.
What did we do?
We wanted readers to truly understand the Micra Active's offering of safety and fun. So we made a print ad that was covered with actual bubblewrap. This way, people could almost 'interact' with the ad by popping the bubbles and see how safety and fun go so nicely together.
