Evolve is a new new cable park for wake boarding and other watersports being built in the greater Salt Lake City area. This was an exciting project mostly because the target audience is one of the most fun to design for. Action sports enthusiasts aged from late teens to upper 20’s. The brand is meant to be trendy, fun, classy, and contemporary white subtly communicating the core functions of the business. We drew inspiration from vintage beach signs that communicate water in a flat minimal style. The element of the cable used in the park is a unique element that really added the cherry on top.
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