The Benjamin Moore Color Capture iOS app was an opportunity for Benjamin Moore to capitalize on new processing technology to identify primary colors in a photograph and map them to paint shades in their extensive catalog. The app leveraged the technology and allowed users to explore the breadth of paint options, and see how other Benjamin Moore shades could complement their selection. The app allowed users to save virtual paint chips, and generate looks for a room they already have, or from inspiration they found.
The project helped increase Benjamin Moore's online engagement with consumers ten fold. The app's success led them to develop a number of other apps each with a unique value proposition for existing and potential customers.
