T-Mobile
Direct mail campaign sent out to T-Mobile customers at the mid-point of their 2-year contract.
A creative way to express to the target that they've made the right choice—and saved money over similar plans offered by Sprint, AT&T, and Verizon.
Client: T-Mobile
Agency: VML/ Y&R Group
Eric Cooley, copywriter
Elliot Gray, art director
John Liebenthal, creative director
