A student project, Midnight Oil is an invented coffee roaster and espresso bar, marketing to hardworking college students. Alongside, a space needed to be digitally comped for a physical espresso bar that kept in line with the overall branding.
The project included nomenclature, packaging, and branding. The name Midnight Oil represents the idea of working late into the night, and the packaging headlines are meant to humorously encourage a studious, diligent, mentality.
