Pedigree Puppy to dog - HyperNaked - eCRM
How do you make owners as faithful to your brand as the dogs? By understanding that the first year of a puppy's life can be full of fun but also full of questions. By writing over 50 articles which take the brand's wealth of canine expertise and provides an innovative and engaging learning resource for new puppy owners online.
All the articles are attached to an interactive timeline that guides new owners through their puppy’s growth and development, telling them what they need to know, when they need to know it. What’s more, once registered owners can create a profile for their puppy and receive email reminders for key milestones. There are also 16 medals up for grabs along the way – as the programme tracks and rewards owners for learning together with their puppy. Once a new medal has been earned, new puppy parents are encouraged to mark the moment by pinning it to a photo and sharing it across their social spaces.
All the articles are attached to an interactive timeline that guides new owners through their puppy’s growth and development, telling them what they need to know, when they need to know it. What’s more, once registered owners can create a profile for their puppy and receive email reminders for key milestones. There are also 16 medals up for grabs along the way – as the programme tracks and rewards owners for learning together with their puppy. Once a new medal has been earned, new puppy parents are encouraged to mark the moment by pinning it to a photo and sharing it across their social spaces.
