client.blackberry / sage
what.brand engagement campaign (integrated)
medium.dm.posters.email.microsite.desktop.tablet.phone
medium.dm.posters.email.microsite.desktop.tablet.phone
description.An intrigue DM piece was sent to the targets, a lock, but with no combination. The PURL led them to a personalised microsite, which through simple questions and answers revealed the combination to their lock.
deliverables.consultation, strategy & planning, dm design, microsite design & development, copywriting, data prep & analysis, and campaign reporting.
agency.fortune favours the brave.
