We were asked by HP to create a banner campaign and website to publicise HP's sponsorship of Dr Seuss' The Lorax movie. We tried to infuse an element of fun into this campaign that let consumers know that HP is – and always has been – an environmentally friendly company. And we started with the world's first double-sided website, to remind people to print on both sides of the paper.

This user-initiated spin the bottle ad lets consumers know that HP recycles plastic water bottles into their ink cartridges.