Paul Prabhakar's profile

GO LO-CO2

Paul Prabhakar
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GO LO-CO2
What I like about this campaign is the slogan. Ng Choo Seong and I worked on it together and I don't think we've ever come up with a snappier catchphrase.

To start, it is provocative as it could mean "Go Crazy". Secondly, Loco is short for locomotive. And thirdly, Lo-CO2 stands for Low Carbon. 

Go Lo-Co2. A great way to promote the electric train service to KLIA. Don't you think?



environment KLIA Express train Low Carbon
environment KLIA Express train Low Carbon
environment KLIA Express train Low Carbon
GO LO-CO2
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Paul Prabhakar's profile

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Paul Prabhakar's profile
Petaling Jaya, Malaysia

GO LO-CO2

Campaign for KLIA Express, rail link to from the city centre to the Kuala Lumpur International Airport

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives