Create a Logo and a Branding Guidelines document for your country’s tourism office that other designers would follow when creating additional materials.
Objectives:
- Produce mood boards that are driven by your research.
- Prepare a brief that represents your perspective on the project.
- Work with a large amount of text.
- Integrate photography and illustrations into your page layouts.
- Select type that is sensitive for the project, content, and audience.
- Utilize the grid for the pages — and break the grid if needed.
- Use digital design tools to their fullest potential.
- Prepare files for print and web.
- Explore current trends in technology to create new ideas.
- Have a thorough knowledge of page layout and the programs necessary to create with.
- Create with a wide array of digital products with unique outcomes.
- Work with a mentor.
"Armenia is such a beautiful country and so naturally it deserves a beautiful logo. I’m here to give you the ability to do that. This book will tell you exactly what it is we did in order to achieve the look that we did. We made it very classic and traditional to the Armenian culture but still slightly modern. After much research, you’ll come to find that the eternity symbol is a big part of Armenian culture. With that being said, we revolved our logo around that symbol. The colors we used are slightly different than those of the flag simply because I felt as though the colors were too primary. Our target audience is older people, around the age of 50-70 because it takes a specific kind of person to want to vacation or go there rather than other places. We want to keep this brand very simple, easy to analyze, and easy to read, another reason as to why we chose to dull down the colors. We picked a 40% gray rather than a black because it reads easier and was more visually appealing."
