Client: Wescadia Foods Scope of project: Graphic Design / Art Direction / Copy Writing / Photography / Branding Software Used: Illustrator / Photoshop / Indesign
The Client wanted a strong marketing package to create recognition of the Ovation brand through promotional and point of sale collateral. Our approach was to educate retailers and consumers on cuts, uses and its nutritional value; with a goal that consumers would add it as a preferred protein in their weekly dinner planning. The promotional portfolio includes a sell sheet and rack cards to educate the retailer on the different cuts they could offer. The point of sale shelf divider stands out in the brand’s bright green colors while the accompanying rack cards provide recipe ideas for the shopper.
As the brand had no existing artwork or written material, I developed and tested the recipes and stylized the food for product photography. The entire scope of the project required me to come up with original creative, images and copy, and deliver the final printed package.
