Campaigns for Pedigree dog food
To recognize the nurturing relationship between dog owners and their pets, we created the Pedigree Promise, a holistic program that reinforced the commitment to providing care and love for the canine members of the family. Inserts, Ads, and Direct Mail provided information and offers on products while instore, POS supported the program.
Front cover of magazine insert
First inside spread of Magazine Insert
Second spread of Magazine Insert
Print Ad in Dogs Annual Magazine
Product Ad Campaign in Dogs Annual magazine.
Anthropomorphic ads demonstrated the special nutritional needs of puppies and highlighted the formulation in Pedigree's Healthy Start food.
Cesar Small Dog Food Direct Mail Sampler
For the smallest members of the Pedigree family, we created a unique direct-mail sampler 'book' that provided a full-size trial of the high-end specialty food for these special dogs.
For the smallest members of the Pedigree family, we created a unique direct-mail sampler 'book' that provided a full-size trial of the high-end specialty food for these special dogs.
Inside spread of the 'book' contained the full size sample.
