agency: DDB Berlin
client: Deutsche Telekom- T-Mobile
role: Concepting, Copywriting
client: Deutsche Telekom- T-Mobile
role: Concepting, Copywriting
ABOUT
There’s one thing we all look for on holiday: Wi-Fi. We do crazy things for Internet abroad – like spending more time in the hotel lobby than on the beach – and don’t even realize how ridiculous this is anymore.
So we created a tongue-in-cheek campaign that poked fun at the tics of our time. Our probably-to-good-to-be true Wi-Fi Dogs were the absurd but adorable way to offer the real answer to our needs.
“José´s Wi-Fi Dogs” tells the story of a man that supposedly invented the business of the century: Internet sniffing dogs that help tourists find Wi-Fi on holiday.
The viral introduced us to a world of Wi-Fi Dogs. We met the owner, a loveable rascal named José, his sidekick, Santiago, and some of their bizarre training techniques.
The film pokes fun at the tics of our time where we do the craziest things to get Internet abroad. Always revealing the real answer on our needs:
Telekom’s Travel & Surf Summer Passes.
AWARDS
Cannes Lions - Bronze Lion Winner - Cyber
Cannes Lions - Bronze Lion Winner - Branded Content
The A-List Hollywood Award - Bronze Winner
Cannes Corporate Media & TV Awards - Gold Winner
Telekom Media & Communications Awards 2015 - Best creative execution
Eurobest - Gold Winner
Eurobest - 2X Silver Winner
LIA Awards - Bronze Winner
LIA Awards - 2X Finalist
Cristal Festival - Sapphire Winner - Best use of humor
Cristal Festival - Emerald Winner - Best Web Series
AME Awards - Silver Winner - Best Use of Media: Online
Spotlight Festival 2015 - Bronze Winner
ADC Awards Germany - Finalinst
ADC Awards Germany - Bronze Winner
ADC Awards Germany - Silver Winner
D&AD Awards 2015 - Wood Pencil Winner
D&AD Awards 2015 - Graphite Pencil Winner
