Creative brief: Create branding for a story series conceived by the newsroom to alert the community and drive them to the project.
Solution: Developed the abstract mark depicting a major landmark for the area and a color scheme that represented elements in the area with strong ties to the community. Proposed collateral that would connect with non-readers (posters, pins, stickers) to be distributed throughout the community.
Credits: Writer – Sarah Jane Kyle, Photos – Morgan Spiehs, T-shirt Photo – Erin Hull
