I had the pleasure to be involved in a Christmas marketing project for Sprite Cranberry which was used across Twitter and co-ordinated by agency Wieden & Kennedy New York. The campaign tells a story of St. Rick, a mysterious figure who leaves cans of Sprite in the sneakers of kids and alike.
So gather round now, and lend me your ear, for during the freshest of seasons, St. Rick is near.
So gather round now, and lend me your ear, for during the freshest of seasons, St. Rick is near.
St. Rick you say? With such disbelief? Allow me to fill you in; I’ll do my best to be brief.
Some claim he’s a man, others say elf, but one thing’s for certain: St. Rick buys the Sprite Cran off the shelf.
An’ he does what he does--stuffs kicks with Sprite! And if stuffin’ Hyperdunks is wrong, he doesn’t want to be right
So throw out your kicks, an’ shine ‘em up merry, ‘cause those who believe gonna get that Sprite Cranberry.
Still don’t trust me? Well man, you should. St. Rick’s fillin’ sneaks out there in your neighborhood...
...And for those of you who DO believe, ya’ll good.
And to the adults...That’s a lot of soles to stuff. And a little help from you would make St. Rick’s life less rough
