Toyota and AFL - NRL
Integrated campaign for Toyota FJ Cruiser and Footy sponsorship
These print advertisements that targeted fans across both major 'footy' codes in Australia – AFL and NRL. We found the common thread of guts and determination which spoke to them in a down-to-earth and authentic way.
We then created a series of live activation sites that appeared throughout the season and engaged fans while showcasing the new FJ Cruiser around the ground and precinct areas.
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Agency: Gemba
Executive Creative Director: Boyd Hicklin
Copywriters: Boyd Hicklin
Senior Art Director: Warren Michael
Executive Creative Director: Boyd Hicklin
Copywriters: Boyd Hicklin
Senior Art Director: Warren Michael
