位於長江與漢江匯流之處，除形成湖北特殊地理位置外，也造就其經濟與歷史文化的中心; 密佈的河網更令湖北與水的關係密不可分。JL DESIGN在2015湖北衛視頻道改版上便以「水」作為設計符號，從水滴、波紋、水氣泡、波浪等不同型態來傳達湖北衛視正如水一般，型態多變且蘊含豐富內容，傳承著千年歷史文化也乘載著每個人的夢想與願望。
Hubei is situated in the central region of China, a location where the Yangtze river and Han river meet. It is a center of economical and cultural activities, a reflection on the importance of the rivers. To Hubei, water is of utmost importance. JL DESIGN, in the 2015 refresh of HubeiTV, uses water as the main design element - from water droplets to ripples to bubbles to waves. Water as a vessel, carries with it, the hopes and dreams of the people of Hubei.
Logo Animation 頻道Logo演繹/
以湖北衛視的主色調藍色為根基，將一道加入漸層感的藍色水流與另一道真實的水交互匯集形成至湖北衛視的logo標誌; 意涵著二江匯集，湖北衛視以其中國中心的地理位置。
以湖北衛視的主色調藍色為根基，將一道加入漸層感的藍色水流與另一道真實的水交互匯集形成至湖北衛視的logo標誌; 意涵著二江匯集，湖北衛視以其中國中心的地理位置。
The HubeiTV logo is made up of a white colored river across a blue rectangle. By emphasizing on its distinct location where two rivers meet, two waters of different shades of blue converge to form the logo.
Credits
Design Studio: JL DESIGN
Creative Director: JL 羅申駿
Executive producer: Angela Moo 巫安琪
Project Manager: Macy Peng 彭梅娟 / Jennifer Lin 林佳蓉
Art Director: Lance Wei 魏良恩
Design Studio: JL DESIGN
Creative Director: JL 羅申駿
Executive producer: Angela Moo 巫安琪
Project Manager: Macy Peng 彭梅娟 / Jennifer Lin 林佳蓉
Art Director: Lance Wei 魏良恩
Logo Animation
VFX / Design company : KORB
Music : Rockid Lee(MUSDM
VFX / Design company : KORB
Music : Rockid Lee(MUSDM
