The Private Exchange
Private exchange is a search tool presented by Urbandaddy, an american enterprise lifestyle media company, focused on the intersection between hyper-relevant content and digital innovation.
The concept was to give the user a new and more exciting way to book a table by presenting branding from both Cadillac and Urbandaddy using high-end WebGL effects and video background.
Awards:
AWWWARDS - Honorable Mention
DIGIDAY PUBLISHING AWARDS - Best Publishing Innovation
DIGIDAY PUBLISHING AWARDS - Best Publishing Innovation