UNION
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UNION is a hair salon in Auckland, New Zealand that specializes in hair extensions, hair cuts and treatment, and brow grooming. I re branded their old image with outdated styling and gave them a drastic new image that is fresh and modern. Hair extensions and hair cuts open a brave new world to rejuvenate yourself and provides a brilliant platform and opportunity to create a brand new image of oneself. It also gives cancer patients hope and optimism.
For their new image, I chose an cheerful and stylish color palette pairing of purple and yellow. The patterns adds a dash of playfulness and the tools are a clear indication of Union's service. The layering of alphabets were an inspiration from the wide range of hair extensions and products on display at their premises.
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