The LENOVO Tapes
Viral Campaign
This Viral campaign was produced in 2006 for Lenovo to promote their acquisition of the ThinkPad they had recently bought from IBM. The 3 movies were produced by directors Ramon and Pedro and I was acting as Art Director and VFX supervisor... As well as VFX artist of course.
A very fun project. Though originally shot on location, all the elements (except the actor and the desk) were digiatly added /replaced later....Including the coffee spill, mug, robotic arm, shelves etc.
When it went viral on the "fake website" , we received close to 7 000 000 hits in the first month, with hundreds of forum postings debating if this was real or not... The client was quite happy!
