Usha International Limited
A multi-product consumer durable manufacturing, marketing and distribution company
A multi-product consumer durable manufacturing, marketing and distribution company
Usha International Limited, one of India’sfew pre-independence companies was looking for a relevant and engaging brandstory in the online space. The answer was two websites for two separate purposes– easily available information of the company and a rich, interactiveexperience of the products.
Usha Informational was a clean, corporate website that provided thewhole story of the company, partners, its 600 plus products and more, creatinga single point of access for a spectrum of users, from investors to consumers.Usha Experiential, on the other hand, used rich content to help users engagewith the few, specific products they wanted to feature. The result – two websitesthat empowered their users to make informed buying decisions.
