Tourism Authority of Thailand: the globally aired TV commercial
Remember
Anc: Amazing Thailand just as amazing as you remember
The key message: Since this TV commercial was briefed during the political turbulence period in Thailand, the key message is to reassure that Thailand still be able to provide amazing experience and memories to our tourists no matter what.
Chair
This is the presented animatic, which was briefed during the normal and peaceful time in Thailand.
Super: Leave the ordinary world behind
The key message: Thailand is the perfect place for our tourists to recharge their body and mind and leave behind the stress in their lives especially the one from work.
Wall's Cornetto: the TV commercial aired in south east Asian region
Bicycle
Anc: New Cornetto Royale Sweetheart Brownie, 2 flavors in 1 cone topped with brownies and having rich delicious sauce inside.
The key message: Cornetto is the love messenger for youngsters. The essence of 2 become 1 is shown along the commercial implying both 2 flavors in 1 cone and successful love messages.
Cussons Imperial Leather: the TV commercial aired in south east Asian region
Car
Dad: “Model 365 1968, this is my one true love. I would go insane if something happened to this car.”
“What are you doing with my car?”
Mom: “Nothing”
Anc: The soft skin can win over everything. Imperial Leather Softly Soflty contains shea butter and jojoba oil. Imperial Leather shower cream for the soft huggable skin.
The key message: Imperial Leather shower cream gives you the soft huggable skin which can win over everything.
Irresistible
I still love this presented storyboard so much because of its entertaining storyline which also delivers the clear product message.
Anc:It’s irresistible to hug you when you’ve got huggable skin from Imperial Leather shower cream.
The key message: Imperial Leather shower cream gives you the soft huggable skin that’s so irresistible to everything let alone everyone.
Clorets: the TV commercial aired in Thailand.
Bungee jump
Anc: Addictive power of fresh breath charm. Clorets Arctic Mint.
Super: Fresh breath is your charm.
The key message: Clorets Arctic Mint is the charm generator by giving our targets (young charming men) the fresh breath.
L'Oréal Total Repair 5
Online material
This online material was created to promote L’Oréal Total Repair 5 as the shampoo that understands Thai women’s behaviors and can professionally fix 5 symptoms of damaged hair.
The background: We found out from the focus group that our consumers constantly had damaged hair because they couldn’t refrain from blow drying, coloring, ironing or any styling things that made their hair look beautiful.So this clip was created to engage and tell our consumers there’s no need to refrain from hair styling. They can do whatever they want to their hair since L’Oréal Total Repair 5 is around to efficiently help fix their damaged hair.
The background: We found out from the focus group that our consumers constantly had damaged hair because they couldn’t refrain from blow drying, coloring, ironing or any styling things that made their hair look beautiful.So this clip was created to engage and tell our consumers there’s no need to refrain from hair styling. They can do whatever they want to their hair since L’Oréal Total Repair 5 is around to efficiently help fix their damaged hair.
The story: It’s based on 5 never-stop behaviors of Thai women: never stop showing off, shopping, thinking too much, gossiping and of course never stop hair styling. The story was hilariously told through the conversation between Chom, our current presenter and the Japanese goddess character from Chom’s airing popular TV drama.
TVC
Thai Health Promotion Foundation: The presented anti-smoking tvc campaign that triggers the youngsters to see right through cigarette companies’ hidden agenda. The one that causes only harm and does no good to their lives. There are 3 storyboards in this campaign: Friend, Girlfriend and Ghost.
Friend
Friend: “Look Lady Gaga!!!”
Anc: “Being fooled by a friend once at least next time you’ll be wiser. On the contrary being fooled and tricked to smoke by cigarette companies can only help them get richer and do nothing good for you. Addicted to cigarette equals being a fool.”
Wrap up line: See right through cigarette business!
The key message: Sometimes being fooled can have its own perks, accept being fooled by cigarette companies. It has never done anything good to our lives.
Girlfriend
Another spot in the presented anti-smoking tvc campaign that triggers the youngsters to see right through cigarette companies’ hidden agenda. The one that causes only harm and does no good to their lives.
Anc: “Being fooled by a girl at least it gives you a life lesson. On the contrary being fooled and tricked to smoke by cigarette companies can only help them get richer and do nothing good for you. Addicted to cigarette equals being a fool.”
Wrap up line: See right through cigarette business!
The key message: Sometimes being fooled can have its own perks, accept being fooled by cigarette companies. It has never done anything good to our lives.
Ghost
Another spot in the presented anti-smoking tvc campaign that triggers the youngsters to see right through cigarette companies’ hidden agenda. The one that causes only harm and does no good to their lives.
Anc: “Being fooled by a ghost* at least it gives you the sudden urge to make merit. On the contrary being fooled and tricked to smoke by cigarette companies can only help them get richer and do nothing good for you. Addicted to cigarette equals being a fool.”
Wrap up line: See right through cigarette business!
(*in Thai we say ‘being fooled by ghost’ which can be equivalently translated as ‘seeing ghost’ in English. It’s our belief that when spotting the ghost we should make merit to help send the spirit to a better place.)
The key message: Sometimes being fooled can have its own perks, accept being fooled by cigarette companies. It has never done anything good to our lives.
