The trophy - an internal award within the Burnetters - is not for placing on a winner's shelf, but to be used. The magic it refers to is in the creative process itself rather than in the praise of the end product. Produced in coated copper, the pencil represents the modern magic 'wand' of the design industry... Pencil is, as a rule, the main tool of creating adverts at Leo Burnett. The trophy-pencil, functional yet slick enough for 'show', emphasizes this manual magic in the work.