This was a project for the Bradford Exchange in 2005. Bears were popular and this virtual product was successful in another form so the development team came up with an Irish flavoured friendship theme and this little character was born. Using company stock photography and photoshop manipulation, the original text was modelled and photographed but proved to be too messy even when cleaned up in photoshop. New text was added to a smoothed out heart virtually. Please note the base design is not mine!