Paolo Boccardi's profile

THE BEAUTY OF A SECOND

Case movie
190 years ago, Nicolas Rieussec recorded time to an accuracy of a fifth second for the first time - the chronograph was born. To celebrate this unique invention, Montblanc is announcing the one-of-a-kind "The Beauty of a Second" short-film contest presented by the famous film director Wim Wenders.

Your challenge as a video artist is to "seize the moment". Everyone - professionals, amateurs, cell-phone camera enthusiasts -- is invited to capture a one-second long moving picture. The subject can be anything you consider beautiful: a smile, a child's face, a flower, a piece of the world around you, as long as the video lasts only one second. Capture your second beauty now and get the chance to win a Montblanc Nicolas Rieussec Chronograph. Watch the video above for further information.

Don't forget: Every second counts.

Credits:
Agency: Leo Burnett Milan, Italy.
Creative Director: Paolo Boccardi
Group Creative Directors: Paolo Dematteis & Riccardo Robiglio
Copywriter Supervisor: Francesco Simonetti
Copywriter: Markus Johansson
Art director: André Gidoin Art director: Massimiliano Bibbo
Production house: Silbersee film
Director: Wim Wenders
D.O.P.: Christof Wahl
Photography /Timelapse: Donata Wenders
Exec. Producer : Wiebke Schuster
Producer: Michael Tettenborn
Editor: Toni Froschhammer
Music: Marcus Loeber
Art Director digital & Web Developer: Gabriele Vinci


AWARDS
Cannes Lions 2012:
Gold Branded Content & Entertainment
Gold Direct Lions
Silver Cyber Lions
Silver Promo & Activation
Bronze PR Lions
Bronze Direct Lions
Bronze Promo & Activation

One Show Entertainment 2012:
Gold Best Brand Channel

One Show Interactive 2012:
Gold Craft/Typography



An album with the soundtrack of the The Beauty of a Second challenge was also released on iTunes:
The Beauty of a Second original soundtrack
60 seconds of beauty submitted by users to the first round of The Beauty Of A Second short film contest.
WEBSITE
THE BEAUTY OF A SECOND
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THE BEAUTY OF A SECOND

The Beauty Of A Second is a short-film contest presented by Wim Wenders, born to celebrate the invention of the chronograph 190 years ago. The ta Read More

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