Menatelecom is a leading wireless broadband and telephony provider in the Kingdom of
Bahrain. Since its establishment in 2003 Menatelecom has been at the f orefront of telecoms,
winning numerous IT & Telecommunication awards and providing users with first to market
products. Miracle was responsible for developing the Menatelecom brand and has managed
its core communications strategy over the past few years helping the brand grow into one
of Bahrain’s strongest telecoms operators. The agency has supported Menatelecom in
launching new products, most recently the innovative MyFi Mobile Broadband Unit, which
allows users to stay connected on the go via a por table WiFi hotspot. The “Broadband
Hotspot in Your Pocket” campaign highlighted the portability and convenience of the
product increasing customer awareness and driving high f ootfall to Menatelecom outlets.