The My Ransom Heart Campaign is aimed at creating awareness for heart disease in a suspenseful and
eye-catching manner. A print campaign that is stylised to be a series of ransom notes introduces the idea that an individuals heart has been kidnapped and is being held ransom by unhealthy habits. The microsite offers people the solution, exercise and healthy eating habits through a 30 day fun health challenge.
eye-catching manner. A print campaign that is stylised to be a series of ransom notes introduces the idea that an individuals heart has been kidnapped and is being held ransom by unhealthy habits. The microsite offers people the solution, exercise and healthy eating habits through a 30 day fun health challenge.
Copywriter: Tayla Fagan
