The design brief was to provide the following outputs for the Slice Stop branding; Logo design, Packaging, Menu and Flyer, Signage.
Slice Stop name followed from Wing Stop, the place to get a slice of Pizza. They wanted the logo to have the name, illustration of Pizza and "somehow show a stop sign".
Logo Design
The route I went down was a single Slice with a location pin. The location pin is associated with a map and stop points on a journey. So as a whole the Slice Stop pizza place is stop you must include on your travels.
The 3 alternative logo compositions that can be used in all outputs. 1. Filled in text with Pizza outline /// 2. Standalone outline pizza slice /// 3. Outline text and Pizza
Brand Colour palette
Brand fonts
Packaging
The Packaging that Slice Stop wanted the design for was the Pizza Boxes. The logo being the main focus and a faint illustrated map feature that fills the whole box.
Menu and Flyer
The Table Menu and Flyer design. Slice Stop suggested using the same design for both outputs due to the menu not being huge and don't feel any larger than A5 is needed.
Mock up of the possible interior, wall design and signage would look like (Work in Progress)
