Nike+ Training Club
Nike Women
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“If you have a body, you’re an athlete”.
That’s Nike’s vision.
Our vision for Nike Women was Nike+ Training Club -
helping athletes everywhere reach their fitness goals with the
world’s biggest, most connected fitness community.
N+TC was originally conceived as an app to give
everyone with a smartphone free access to over
100 professional-level, full-body workouts.
With over 15 million downloads globally,
the name grew in meaning and significance, becoming
the new brand for the Nike Women category online,
in-store and inspiring live classes and events the world over.
For the first big evolution of the app, we introduced a refreshed,
more intuitive app interface and N+TC Programs.
With that, we could deliver a more holistic,
tailored and goal-driven experience to athletes
wherever they are in the world.
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Agency
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AKQA
Role
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Concept / Creative Direction / Design
Credits
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Guy Bingley - Creative Director
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AKQA
Role
•
Concept / Creative Direction / Design
Credits
•
Guy Bingley - Creative Director
Tony Cianci - Art Director
Joze Paz - Art Director
Sean Hobman - Designer
