It’s time to TalkTalk, an effort from TalkTalk to try and get people to make peace with each other. Inspired greatly by Willian Ury’s TED Talk ‘The walk from no to yes’, my idea is to try and promote peace in the family and around the world. The campaign will run through poster/banners/billboards and an event which can be organised and spread through social networking.
TalkTalk will partner with PeaceOneDay, a non-profit organisation that have set a day in the calendar for unified peace across the world. This can be peace in war zones and conflicted countries all the way down to domestic abuse within families. On this day TalkTalk will have free calls to encourage people to talk to each other and ‘make peace’.
There will also be an event similar to the Abraham walk in the middle east. The walk is about meeting people and local communities. This walk will be replicated here in Britain to help families connect with each other and local communities.
Money raised from the day of free calls and the event will go to PeaceOneDay in an effort to help further the awareness of conflict across the world.
This idea was entered to the IF based at BBH before the Lynx Peace campaign was launched.
