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Smart Ad Campaign
+ Brief
Students were asked to create an advertising campaign that expresses the function of the product, what's the essence of the brand and what makes it different from it's rivals.
+ Approach
+ Approach
I choose to design this ad campaign around the car brand Smart. Smart produces cars for the metropolitans with narrow streets and small parking spots, mostly for the nearly impossible to drive cities like Istanbul, Rome, London... Smart car are quite small and can usually fit two smarts in one parking spot, hence the name Smart. I approached this campaign with imagery from the romantic streets of Europe along with a simple line "test track".
