Renee Tan's profile

Ben & Jerry's / Advertising photoshoot (school project)

As a school advertising project, we were assigned shoot for a B&J ice cream flavor under the theme of "Take Back The Craft" aka to bring back craftsmanship to advertising and design.
 
For my work, I wanted to produce something raw and organic to be ever more in line with the theme. The final photo too, would have a realistic feel to it.
 
Here, real leaves and branches picked up from a nearby park; a mixture of yellow, orange and green shades were used to create a warm color palatte; a tree was created using branches; a maple-shaped paper punch helped in creating realistic looking maple leaves.
 
To peace, love and ice cream!!
*Unfortunately, my hard disk crashed and the original copy and working files of this work is lost (forever). Thankfully, I still have a .png version for preview.
Ben & Jerry's / Advertising photoshoot (school project)
Published:

Ben & Jerry's / Advertising photoshoot (school project)

Advertising shoot for a chosen B&J flavor (school project)

Published: