March 3rd is International Ear Care Day, an annual advocacy event that aims to raise awareness and promote ear and hearing care across the world. In 2015, the theme is ‘Make Listening Safe’. It is organised by the WHO (World Health Organization).
The thought-provoking message is being shared with Shazam’s users through a special on-screen banner that appears when the app is identifying a soundtrack. When the user clicks on the message they are navigated to useful information that can help them avoid future hearing loss.
Shazam connects more than 600 million people across the globe. Mostly young music-listeners whose attention it is always difficult to attract, particularly to a message of this kind. The Shazam mobile app seems to be a perfect media channel for the campaign.
