Brief
Create an offline crowdsourcing campaign
Concept
Create a mobile application, though, which consumers can scan barcodes of products they think are best priced and vote for their favourite style of clothing. This kind of crowdsourcing would help the company know their customers’ budget and only the most voted styles would be put into production. In return, the customers would get 10% off.
Company Alignment
Internacionale, because it is not so well established but they have the potential to grow.
Rebranding
Deliverable 1: iPhone Application
The iPhone application would be the medium through which crowdsourcing would take place. Costumers would use the app to scan the barcode of a product that they find best priced along with voting for their favourite clothing style.
Deliverable 2: Poster
The poster would advertise the scheme. I used simple icons explains the process: download the application, scan a barcode, pick a favourite and get a 10% discount.
Deliverable 3: Information Guide
A small brochure would be kept at the cash counter which would contain a step by step guide that explains the crowdsourcing and how to get the discount.
Inside
Outside
Context Shot
