I like to get involved in every project I do with passion and dedication, each brand, each design or adaptation are like children to me.
In more of fourteen years doing advertising design I have accomplished the benefits required, reaching sales objectives, or volume increases and in many cases I has exceeded with margins of 15 to 50% over the estimated.
This is some of the work I have done; each one has a short story.
ViAzul
To Pfizer I adapted the Ad concept to the Venezuelan market from the main office, because Venezuelan regulations prohibited the use of “Viagra” in media and marketing, we created a new brand for Pfizer – Via Azul (viazul.com.ve).
• Client: Pfizer de Venezuela, S.A.
• Brand: Viagra / www.viazul.com.ve
• Material: Ads
• Period: 2006 -2007
• Concept and Photography: Pfizer Int.
• Adapting and Final Composition: Daniel Quintero
GreenOil®
With this concept we wanted to highlight the main attribute of this biodegradable oil perforation fluid, showing that undersea oil extraction activity could happen without damaging marine life. For this campaign we created the concept, selected, bought and composed the pictures, and created the logo for the GreenOil® brand.
• Client: Vassa, Aceites y Solventes Venezolanos, C.A
• Brand: GreenOil®
• Composition: Launching Poster / Concept
• Period: 2005
• Photography: The Image Bank / Getty Images
• Concept and Art Direction: Daniel Quintero
With this concept we wanted to highlight the main attribute of this biodegradable oil perforation fluid, showing that undersea oil extraction activity could happen without damaging marine life. For this campaign we created the concept, selected, bought and composed the pictures, and created the logo for the GreenOil® brand.
• Client: Vassa, Aceites y Solventes Venezolanos, C.A
• Brand: GreenOil®
• Composition: Launching Poster / Concept
• Period: 2005
• Photography: The Image Bank / Getty Images
• Concept and Art Direction: Daniel Quintero
Exhibition Platforms
We have worked since 2009 into create company own exhibitions with exchangeable images for the food and cleaning products of Alimentos Polar, creating seasonal concepts and using them to impulse the sales with increases of sales up to 40%.
• Client: Alimentos Polar
• Brand: All the brands of the company
• Material: Additional Exhibitions
• Period: Every two months since 2009 until today
• Photography: Alimentos Polar / Daniel Quintero
• Concepts and Art Direction: Daniel Quintero
Char-Broil’s® Website
This website was the adaptation from the main US design to the Venezuelan market, I coordinated the design team and the client’s needs, leading to start the Char-Broil® sells Venezuela.
• Client: Grupo Kuma 33 C.A.
• Brand: Char-Broil Venezuela
• Material: Web Site
• Period: 2011
• Concept and Photography: Char-Broil Int.
• Adaptation and Art Direction: Daniel Quintero
100 and more uses
Las Llaves® is a brand with more than 120 years in the Venezuelan market. Throughout the years, it has been used not only for washing clothes but also for personal care, in medicinal uses and even witchcraft. With this concept we have launched an ongoing two-year campaign which highlights month by month the 100 uses of this product.
A campaign with a versatile concept
When we created the concept it was done in a way that could be open to different activities not only branding as usual, but promotional activities and packaging.
• Client: Alimentos Polar
• Brand: Las Llaves
• Material: Branding and promotional concept “100 usos y más”
• Period: 2012 - 2014
• Concept y Photography: Daniel Quintero
When we created the concept it was done in a way that could be open to different activities not only branding as usual, but promotional activities and packaging.
• Client: Alimentos Polar
• Brand: Las Llaves
• Material: Branding and promotional concept “100 usos y más”
• Period: 2012 - 2014
• Concept y Photography: Daniel Quintero
Tools for the trade
We have created tools for the sales representatives of Alimentos Polar and Cervecería Polar since 2007 and we have been able to evolve them into new technologies increasing the team’s knowledge and the correct application of every material in the point of sales.
• Client: Alimentos Polar / Cervecería Polar
• Brands: Alimentos Polar / Cervecería Polar
• Material: Merchandising Guide / Virtual Point of Sales
• Period: 2007 (Merchandising Guide), 2011 (Virtual Point of Sales)
• Photography: Alimentos Polar / Daniel Quintero
• Concept, Development and adaptation: Daniel Quintero
