Marketing materials like publication ads, newsletters, brochures and direct mail will spend a lot of time in people's hands. Many of these materials carry a great deal of information. Besides the need to be visually appealing, these materials require clear and easy to follow formatting. My goal is to find the best balance between form and function to please both client and consumer.
I do not own any of the content. Work displayed is in semi-chronological order. Display of this work is for proof of competency in design, production and image retouching. Notes giving others proper credits will be captioned below each section. If displaying this work is in any violation, please contact me to discuss removal.
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Power Up Your Plate Breast Cancer Awareness Campaign | Augustine
This is a campaign for Pink Ribbon Produce partnering with Harris Teeter and Price Chopper grocery chains. The campaign centers around breast cancer awareness and healthy lifestyle choices. As Senior Graphic Designer I was lead on this campaign. I created several new concepts and designs to refresh the look and feel while maintaining easy to follow information. Below are the main brochure, iron-man sign to hold brochures, and shelf talkers. I also created other branded signage and website assets.
Directors: Josh Hrubetz and Sam Maloney
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Mission Foods Holiday Recipe Cards | Augustine
Recipe cards are a fantastic way to engage consumers and inspire product purchase by sharing new and delicious ways to use the featured products. Beautiful food photography and clear instructions have made these recipe cards very popular among consumers.
Directors: Josh Hrubetz and Gabriel Trujillo. Co-design: Walter Ramirez.
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Trade Publication Advertorial Spread | Augustine
As Senior Graphic Designer, I created this advertorial spread for Avocados From Mexico promoting their B2B marketing, culinary and food service education offerings. I utilized mouthwatering food photography and concise informative copy to achieve a result that was very well received by the client and readers alike.
Directors: Josh Hrubetz and Sam Maloney
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Avocado Education Recipe Cards | Augustine
Avocados From Mexico recipe cards highlighting avocado education. As Senior Graphic Designer, I designed these recipe cards for display in Walmart produce departments. As always, palatable food styling, clean typography and clear instructions make for a successful recipe card.
Director: Josh Hrubetz and Sam Maloney
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Coupons, FSIs, Ads, Direct Mail & Door Hangers | TPN
A sample of general print pieces for huge brands like Hershey, Tropicana, Quaker, Thomas', Clorox and others. My role as production specialist was to ensure brand and concept consistency, make client requested design edits, heavy reformatting, quality control, print planning, prepress checking and brand policing.
See slug on mechanicals for other credits.
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Trade Publication Ad | Altair Global
As Senior Graphic Designer, I was asked to come up with a concept that implied Altair Global would never restrict their client's options regarding their choice of suppliers. The trade publication was to be distributed at a tradeshow in Houston, Texas and taylored to a conservative Southwestern demographic. This data informed my choice of theme and headline. The visual is an original illustration using digital painting and image compositing.
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PrimeWay Military Outreach Newsletter | PrimeLending
A Newsletter highlighting PrimeLending's veteran and active duty philanthropic and mortgage programs and events. As Senior Graphic Designer, I developed concepts, designs, copy, production and managed print sourcing. The client requested a strong patriotic theme and was very pleased with the result of the booklet.
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Direct Mail, Postcards & Greeting Cards | PrimeLending
A collection of direct mail and greeting cards I developed and designed for various programs and seasonal communications. The Illustrations, composites and copywriting are all my original work.
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Loan Officer Gifts and Sales Incentives | PrimeLending
Marketing officers would develop promotions with corresponding gifts to entice new loan officers to be a part of PrimeLending's successful sales force. As Senior Graphic Designer, I created themes, designs and wrote headline copy for the online and print materials associated with the promotion and corresponding to the gift item.
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Builder Services Campaign | PrimeLending
As Senior Graphic Designer, I developed the look and feel for PrimeLending's builder services campaign marketing materials including brochures, flyers, posters and social media. The first sample is a gate-fold brochure. Second is trifold. Third is bifold.
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Trade Publication Ads | PrimeLending
This is a sample of ads for PrimeLending I designed for various publications. I also designed, produced and sourced vendors for the calendars featured in the first ad.
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Variable Data Flyers/Ads for Loan Officers | PrimeLending
This is a sample of flyers promoting various mortgage programs and services that had a variable data element that could be customized with any loan officer's information and photo. Branding was pleasantly flexible but I made sure never to stray too far from the standards I helped to establish.
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Trade Publication Ad Campaign | King Architectural Metals
As Graphic Designer, I was presented an opportunity to come up with a brand new campaign of ads that would outshine anything else published in the construction industry's trade publications. Concepts, designs and headlines were all my responsibility. The body copy was to be tailored to fit the publication once we decided which ad was going in which publication.
Director: Larry Robertson
