I had the pleasure of working with Union Pacific Railroad to create a variety of animations for both internal communications and international marketing. Union Pacific has been a great client to work with and an exceptional opportunity to experiment with different animation methods and techniques.

With intermodal shipping, Union Pacific is able to combine the flexibility of trucks with the efficiency and environmental benefits of their vast rail system. UP wanted to highlight the benefits of shipping intermodal (as opposed to by trucks alone) in a short video for potential customers.

I partnered with Oxide Design Co. on this project, pairing straightforward information design with simple motion graphics in an exciting way. We focused on the intermodal trek, essentially following a single shipping container along one long shot from loading dock to delivery point.

 

Building our own little world, we took our train through mountains and forest, over bridges, across farmland and into towns and cities. These elements make the video more visually interesting — and were fun to build and collaborate on!