American Red Cross
The project was designed to promote American Red Cross’ CPR, First Aid, and AED certification program. The concept of the video is to use a humorous way to express the idea that not anyone can be a super hero, but by taking part in the program and receiving the certification, ordinary people can also save other people’s life at a critical time, just as super heroes do. This project included copy writing, voice-over recording, storyboarding, and motion graphic design.
