Brief: to increase direct traffic to the Women24 website and to find a solution to reach out to a younger target audience.

The concept that we presented to Women24 was “Your first’s with Women24.” The idea was that Women24 will be there for you in all your times of need, no matter what the situation. The print adverts illustrate three girls in different times of need, which would be featured in magazines that target younger females such as Destiny, Glamour and True Love. We pitched the idea of a radio competition where young journalists would enter their stories to W24 and the winner would receive a paid, year long internship with W24.

Our ambient idea was to do a promotion in relevant malls where the promoter would hand out “emergency kits” for your times of need.

 

Designers: Julienne Clohessy, Megan Cozens, Matthew Williams