The Box Crossfit Magazine
When I started art directing The Box Magazine, I pushed to make the CrossFit-oriented magazine look bolder and more striking. (CrossFit is a high-intensity sport with dedicated participants.) This was one of the first designs I did with this intent in mind. I asked the editor to describe premier CrossFit athlete Jason Khalipa in one word. She answered, “Relentless.” I suggested that be the headline, and we went from there. Photo by Robert Reiff.