RESPONSIBLE SOURCING
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Developed by Acquire, the Green10 website and portal helps foodservice businesses monitor their responsible sourcing goals, and provides a way they can measure and improve their commitments to Corporate Social Responsibilities (CSR) more effectively. Acquire asked Liven Creative to take Green10 to market with a new identity and responsive website, plus supporting brochure and direct mail collateral.
IDENTITY
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Green10’s visual identity reflects the ten pillars of responsible sourcing, by using the word ‘Green’ as the numeral ‘1’ and combining this with a zero to create Green10.
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Green10’s visual identity reflects the ten pillars of responsible sourcing, by using the word ‘Green’ as the numeral ‘1’ and combining this with a zero to create Green10.
WEBSITE
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Liven Creative designed and produced a new responsive website for Green10. This required a distinctive look and feel, designing ten individual icons to represent each of the ten pillars of responsible sourcing, with illustrations to support key content.
BROCHURE
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We created a new Green10 brochure, printed on 100% recycled stock, thereby reinforcing Acquire’s commitment to the environment and supporting the ‘responsible sourcing’ theme.
DIRECT MAIL
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To raise awareness of Green10 among prospective clients, we created a suite of ten A6 cards, sent to potential clients as an introduction to Green10 and outlining how they could start addressing responsible sourcing requirements.
