Design, development and hosting of a landing page for Scion as part of a search campaign during Super Bowl 2013 to blunt competitor’s SEM efforts, increase interest in the Scion tC and raise Scion brand awareness.
URL: comparescion.com (no longer active)
My role: Project management/production direction. Oversaw scoping, budgeting/budget tracking, resource planning, scheduling, project status. Assisted with server-environment recommendations to sustain projected traffic and QA (visual, functional and stress).
Services/disciplines directed: Discovery, design, copywriting, development, QA (visual, functional and stress), environment architecture and hosting.
Primary Content
Included headline, hero shot of vehicle, call-to-action (CTA) to Scion’s tC model-overview page and vehicle comparison.
Secondary Content
Included vehicle-comparison recap, CTA to Scion’s tC model-overview page and image gallery of vehicle features.
Included vehicle-comparison recap, CTA to Scion’s tC model-overview page and image gallery of vehicle features.
