Being home-based where Santa calls home makes the Christmas season even more special at Lappset Group. Being a playground and themed activities designer and manufactor brings an extra playfullness to the equasion.

 

2012's card was planned to be luxurious, playfull and interactive, captivating the new markets that where key for the following year's strategy. It consists of a matrix of semi-perfurated dots that can be punched out forming an image akin to a pixelized icon. 

 

Destinataires of the card (business partners, sales network and key customers) had a few sample icons they could try out, or try to do something new of their choice. They were invited to share the results on Lappset Group's Facebook page.